What i do

I help growing companies define their brand essence and scale through strategic design. Whether you're launching digital products, creating websites that convert, or building investor-ready narratives, I combine strategy, data, and design to deliver work that drives real business growth.

pRODUCT

pRODUCT

User Flows

Hi-fi Prototyping

CX + Interaction

Design Systems

Wireframes

IA

User Research + Testing

User Research + Testing

pRODUCT

pRODUCT

User Flows

Hi-fi Prototyping

CX + Interaction

Design Systems

Wireframes

IA

User Research + Testing

User Research + Testing

pRODUCT

pRODUCT

User Flows

Hi-fi Prototyping

CX + Interaction

Design Systems

Wireframes

IA

User Research + Testing

User Research + Testing

pRODUCT

pRODUCT

User Flows

Hi-fi Prototyping

CX + Interaction

Design Systems

Wireframes

IA

User Research + Testing

User Research + Testing

pRODUCT

pRODUCT

User Flows

Hi-fi Prototyping

CX + Interaction

Design Systems

Wireframes

IA

User Research + Testing

User Research + Testing

pRODUCT

pRODUCT

User Flows

Hi-fi Prototyping

CX + Interaction

Design Systems

Wireframes

IA

User Research + Testing

User Research + Testing

pRODUCT

pRODUCT

User Flows

Hi-fi Prototyping

CX + Interaction

Design Systems

Wireframes

IA

User Research + Testing

User Research + Testing

pRODUCT

pRODUCT

User Flows

Hi-fi Prototyping

CX + Interaction

Design Systems

Wireframes

IA

User Research + Testing

User Research + Testing

website

website

UX Writing

Prototyping & Interaction

Responsive Design

Framer Development + CMS

UX Audit

Content Strategy

website

website

UX Writing

Prototyping & Interaction

Responsive Design

Framer Development + CMS

UX Audit

Content Strategy

website

website

UX Writing

Prototyping & Interaction

Responsive Design

Framer Development + CMS

UX Audit

Content Strategy

website

website

UX Writing

Prototyping & Interaction

Responsive Design

Framer Development + CMS

UX Audit

Content Strategy

website

website

UX Writing

Prototyping & Interaction

Responsive Design

Framer Development + CMS

UX Audit

Content Strategy

website

website

UX Writing

Prototyping & Interaction

Responsive Design

Framer Development + CMS

UX Audit

Content Strategy

website

website

UX Writing

Prototyping & Interaction

Responsive Design

Framer Development + CMS

UX Audit

Content Strategy

website

website

UX Writing

Prototyping & Interaction

Responsive Design

Framer Development + CMS

UX Audit

Content Strategy

branding

branding

Brand Research + Analysis

Logo Design

Positioning

Brand Strategy

Visual Identity

branding

branding

Brand Research + Analysis

Logo Design

Positioning

Brand Strategy

Visual Identity

branding

branding

Brand Research + Analysis

Logo Design

Positioning

Brand Strategy

Visual Identity

branding

branding

Brand Research + Analysis

Logo Design

Positioning

Brand Strategy

Visual Identity

branding

branding

Brand Research + Analysis

Logo Design

Positioning

Brand Strategy

Visual Identity

branding

branding

Brand Research + Analysis

Logo Design

Positioning

Brand Strategy

Visual Identity

branding

branding

Brand Research + Analysis

Logo Design

Positioning

Brand Strategy

Visual Identity

branding

branding

Brand Research + Analysis

Logo Design

Positioning

Brand Strategy

Visual Identity

storytelling

storytelling

Data Visualisation

Campaigns + Social Assets

Iconography

Reports

Deck Design

Art Direction

storytelling

storytelling

Data Visualisation

Campaigns + Social Assets

Iconography

Reports

Deck Design

Art Direction

storytelling

storytelling

Data Visualisation

Campaigns + Social Assets

Iconography

Reports

Deck Design

Art Direction

storytelling

storytelling

Data Visualisation

Campaigns + Social Assets

Iconography

Reports

Deck Design

Art Direction

storytelling

storytelling

Data Visualisation

Campaigns + Social Assets

Iconography

Reports

Deck Design

Art Direction

storytelling

storytelling

Data Visualisation

Campaigns + Social Assets

Iconography

Reports

Deck Design

Art Direction

storytelling

storytelling

Data Visualisation

Campaigns + Social Assets

Iconography

Reports

Deck Design

Art Direction

storytelling

storytelling

Data Visualisation

Campaigns + Social Assets

Iconography

Reports

Deck Design

Art Direction

I've worked with

Selection of work

Don't just take my words for it

a FRIENDLY INTRO

Non-award winning UX/UI Designer (yet) based in London, creating impactful experiences.

I’m a self-taught designer that blends creativity with strategic thinking. My background in data and love for atomic systems drives me to deliver thoughtful, scalable design solutions for global brands. whether I'm pushing pixels, experimenting with new tools, or exploring new recipes in my kitchen, I bring the same enthusiasm and passion to everything I do.

a FRIENDLY INTRO

Non-award winning UX/UI Designer (yet) based in London, creating impactful experiences.

I’m a self-taught designer that blends creativity with strategic thinking. My background in data and love for atomic systems drives me to deliver thoughtful, scalable design solutions for global brands. whether I'm pushing pixels, experimenting with new tools, or exploring new recipes in my kitchen, I bring the same enthusiasm and passion to everything I do.

a FRIENDLY INTRO

Non-award winning UX/UI Designer (yet) based in London, creating impactful experiences.

I’m a self-taught designer that blends creativity with strategic thinking. My background in data and love for atomic systems drives me to deliver thoughtful, scalable design solutions for global brands. whether I'm pushing pixels, experimenting with new tools, or exploring new recipes in my kitchen, I bring the same enthusiasm and passion to everything I do.

a FRIENDLY INTRO

Non-award winning UX/UI Designer (yet) based in London, creating impactful experiences.

I’m a self-taught designer that blends creativity with strategic thinking. My background in data and love for atomic systems drives me to deliver thoughtful, scalable design solutions for global brands. whether I'm pushing pixels, experimenting with new tools, or exploring new recipes in my kitchen, I bring the same enthusiasm and passion to everything I do.

Kind and loud words

Don't just take my words for it

Beyond design, Meriem’s strategic inputs helped us completely rethink our objectives and approach. She’s been an invaluable asset to our projects. The quality of her work has consistently exceeded our expectations.

Emmanuel Kimpuni

Chief Commercial Officer - Brand & Partnerships, Astrastellar

Beyond design, Meriem’s strategic inputs helped us completely rethink our objectives and approach. She’s been an invaluable asset to our projects. The quality of her work has consistently exceeded our expectations.

Emmanuel Kimpuni

Chief Commercial Officer - Brand & Partnerships, Astrastellar

I’m constantly impressed by Meriem’s process and enjoy learning from her along the way. She’s done a fantastic job with the website and consistently delivers exceptional design work.

Izzy Obeng MBE

CEO, Foundervine

I’m constantly impressed by Meriem’s process and enjoy learning from her along the way. She’s done a fantastic job with the website and consistently delivers exceptional design work.

Izzy Obeng MBE

CEO, Foundervine

Meriem grasped the essence of my brand exceptionally well, she articulated it even better than I could! I needed an innovative design on a very tight deadline, and she delivered an outstanding result.

Rafia Biva

Founder, Scyntilla

Meriem grasped the essence of my brand exceptionally well, she articulated it even better than I could! I needed an innovative design on a very tight deadline, and she delivered an outstanding result.

Rafia Biva

Founder, Scyntilla

Meriem has demonstrated exceptional skill in transforming content into engaging and visually appealing designs. Her ability to translate complex ideas into clean, creative, and user-friendly visuals is truly impressive.

Regina Antony

Head of Marketing, Foundervine

Meriem has demonstrated exceptional skill in transforming content into engaging and visually appealing designs. Her ability to translate complex ideas into clean, creative, and user-friendly visuals is truly impressive.

Regina Antony

Head of Marketing, Foundervine

Beyond design, Meriem’s strategic inputs helped us completely rethink our objectives and approach. She’s been an invaluable asset to our projects. The quality of her work has consistently exceeded our expectations.

Emmanuel Kimpuni

Chief Commercial Officer - Brand & Partnerships, Astrastellar

I’m constantly impressed by Meriem’s process and enjoy learning from her along the way. She’s done a fantastic job with the website and consistently delivers exceptional design work.

Izzy Obeng MBE

CEO, Foundervine

Meriem grasped the essence of my brand exceptionally well, she articulated it even better than I could! I needed an innovative design on a very tight deadline, and she delivered an outstanding result.

Rafia Biva

Founder, Scyntilla

Meriem has demonstrated exceptional skill in transforming content into engaging and visually appealing designs. Her ability to translate complex ideas into clean, creative, and user-friendly visuals is truly impressive.

Regina Antony

Head of Marketing, Foundervine

Get in touch

Don’t be a stranger, drop me a line to say hello.

Get in touch

Don’t be a stranger, drop me a line to say hello.

Get in touch

Don’t be a stranger, drop me a line to say hello.

Get in touch

Don’t be a stranger, drop me a line to say hello.